Be part of MFW 2024!

Montreal Fashion Week is back for a fourth edition! An inclusive and unifying event in which all players in Quebec's fashion industry can participate by registering an activation of their choice, at a location of their choice, for an audience of their choice and for a duration of their choice, during a single week. Powered by mmode, it will come to life in Montreal and across the province from September 16 to 22, 2024.

Early bird registration for participating companies opens on April 22. General registrations
open on July 13 and close on August 23, 2024.

Who is the SMM for?

‍Designers, retailers, manufacturers, wholesaler-distributors, event promoters, fashion schools, associations, partners and more.
Let's all take advantage of this week to shine the spotlight on local fashion, together!

Participant's guide

The program, which offers activations for everyone - the industry (sharing), the consumer (buying) and the general public (discovering) - has the primary objective of creating TRAFFIC!

Advertising, media relations and influencer marketing will be on hand to ensure the success of the 2024 edition of Montréal Fashion Week.

If you have any questions, contact us at

Step 01

Book a short introductory meeting with our team here.

Make an appointment

Step 02

Fill out the registration form and proceed
to the payment in order to confirm your participation
to the MFW.

The link to the registration form will be provided to you after the mandatory meeting.

Step 03

Develop your activation.

The mmode team will be happy to help you every step of the way, right up to the big day!

Step 04

Implementation of your activation during MFW 23 + Data collection for the survey.