Be part of SMM 2026!
For the past six years, mmode has played a key role in making Montreal Fashion Week an unmissable event on the city’s cultural calendar. This annual, festive, and inclusive gathering brings together the entire local fashion community to celebrate Montreal’s creativity, innovation, and craftsmanship. Designers, retailers, manufacturers, and schools are joining forces to make this event an exceptional experience.
Powered by mmode, it will take place in Montreal and across the province from September 21 to 27, 2026.
The call for applications, for companies wishing to be part of the program, will open on May 1 and close on May 31, 2026.
Who is the SMM for?
INDUSTRY STAKEHOLDERS (PARTICIPANTS)
Designers, retailers, manufacturers, wholesaler-distributors, event promoters, fashion schools, associations, partners and more.
Let's all take advantage of this week to shine the spotlight on local fashion, together!
Participant's guide
PUBLIC (VISITORS)
The program, which offers activities for everyone—the industry (networking), consumers (shopping), and the general public (discovery)—has the primary goal of generating TRAFFIC!
Advertising, media relations, and influencer marketing will all play a key role in ensuring the success of the 2026 edition of Montreal Fashion Week.
If you have any questions, please contact us at
If you have any questions, please contact us at info@semainemodemtl.com
Step 01
Fill out the application form to submit your project for Montreal Fashion Week and potentially participate as a company in SMM26.
*Please note that submitting an application does not guarantee a spot in the program. This year, only projects selected by our Committee, based on established criteria, will be included in the official program.
Make an appointment
Step 02
In mid-June 2026, you will receive an email from our team informing you whether your application has been accepted or rejected.
For selected projects, our team will provide you with:
1. a link to pay the registration fee;
2. access to the various documents needed to complete your registration.
Make an appointment
Step 03
Wait for the official program to be announced and prepare your communication strategy for your activation.
Develop your activation.
The mmode team will be happy to support you throughout the process right up until the big day!
Make an appointment
